It is well known that it is not enough for a good ranking to only have an optimized website for the keywords. More important are links from other websites to your site. There are different types of links and it is always clever to know something about it.
You can exchange links with another site. For that reason you get in touch with the webmaster and offer him a link. You get a backlink pointing from his website to your website if he agrees. Because both websites link to each other there are Two Way Links or reciprocal links. You should make sure that you get links from related websites, it will be better appreciated by Google. Look for links from your competitors, they are most related. But you don’t want to advise the product of your competitors, you would rather sell your own one. more..getting many backlinks
By the way a Two Way Link is not very important for a good position in Google, sure it is still better than no link. Google loves One Way Links. Thats a link pointing from the other site to your site, and you don’t link back to the other site. You can get such links from web directories. But they contribute less and less to a high-quality ranking. One Way Links would be of course again the best of a competing site because they are very related. But nobody wishes to link to your website and get nothing in return.
But if you have 2 partners B and C, you can proceed in a different way. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, but for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..getting many backlinks
If you have several domains you can reach better ranking with clever linking. What do you do, if you have only one ore a few websites. The solution for this are Link Networks. These are networks of several thousands of sites of their members. The three- or polygonal linking takes place over the network for a moderate monthly payment. more..getting many backlinks
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